Media Language refers to the methods of communication that exist within all media products. All media texts are rich with meaning whether it be structural, symbolic or ideological. Producers rely on a generally agreed set of interpretations of the language by the audience in order to communicate their message.
·
Levi
Straus is one theorist in which helps me evidently showcased the use of media
language in my music video through the use of binary opposites. The binary
opposite in the music is ‘weak vs strong’, it portrays the main protagonist and
the ballerina as weak in the beginning through the use of body language, slow
and small ballet steps and technical skills such as time remapping and slow
motion and through lyrical meaning, however as the music video progresses
alongside the song, the main protagonists body language while singing is more
open and confident, portraying even though she was weak and hurt and portrayed
emotional, she is being strong and showcasing signs of moving on. Furthermore,
the ballet performance gets bolder and more complicated dance steps are introduce,
depicting this strength of woman power.
·
Saussure, regarded as one of the founders of semiotics proposed the
model of the sign as being a product of both the signifier and the signified,
arguing that no object is without meaning and no meaning can be generated
without its source. Media texts are rich with signs that communicate these
accepted messages and my video is no exception.
· Richard Dyer –
Codes that support the commodity of stars. linked in with Representation, where
the performer is represented as a ‘star’.
