Sunday, 14 September 2014

Music Video Case Study - Ariana Grande - Break Free




Break Free is a music which has an aspect of postmodern into it. There is some sort of intertexuality reference, pastiche/parody and consumerism.

The galactic video was directed by Chris Marrs Piliero, and opens with an epilogue in the style of the infamous Star Wars opening crawl - referencing the popular series. This sets the theme for the video, and even warns the viewer that it is so ‘fantastically fantastical you’ll soil yourself from intergalactic excitement.’ 

There is so much jam packed into this music video, all the while, following the storyline of Grande saving enslaved humans from aliens, but then being captured herself. As the title of the song suggests, Grande manages to ‘break free’ from the devilish alien and joins Zedd in a party spaceship with all their alien and human friends.

Some fun aspects to the video include Grande taking on fembot qualities and shooting bazookas out of her breasts in order to gun down a giant robot.

At the end of the music video, the whole set itself is made into a Star Trek ship layout, once again referencing another hit space film.

Consumerism -  Beats product placement was very evident towards the end of the video in the party space ship, with a speaker being used to amplify the music, and both Grande and Zedd wearing a pair of head phones. While product placement is fairly normal in videos these days, it didn’t really suit the outer space theme.